We believe mindful aesthetics transform spaces, inspire minds, and redefine business.

DADA STUDIO is a creative studio based between Seoul and São Paulo.

The studio was founded in Brazil in 2024 by director DADA JUNG after more than a decade of spatial design practice in Korea.

From 2014 to 2018, she worked as a Space Design Project Manager at WGNB. Between 2019 and 2024, she led brand spatial experiences at GENTLE MONSTER & NUDAKE, expanding the boundary between commerce and experimentation.

Korea’s boldness and commercial speed, along with the constant cycle of fast consumption, shaped both an experimental mindset and a practical sensibility. But novelty is quickly reduced to image. For designers, “newness” no longer feels new. In Brazil, the coexistence of past and present and a tolerance for aging brought another sense of balance and inspiration. The studio’s identity is not fixed.

DADA is not an artist. She is drawn to work that leaves a deeper perception within familiar environments. We are not interested in creating images, but in shaping perception that continues as memory and experience.

DADA STUDIO designs moments that shift everyday perspectives. Through continuous experimentation, it builds traces that remain and become part of future culture.